Generating More Clients

Generating More Clients

Webinar recordings

Gain valuable insights into what works well and how to make your service offering more appealing in the digital age.

Webinar recording details
Title: Generating More Clients – Internet and Referrals
Date: Wednesday 7th June 2023
Panel: Liz Grant (What Your Customers Want), Kosta Iatrou (Ikonic Brands), Bill Lang (Small Business Australia)
Note: The following videos have been recorded from our monthly webinar and edited into sections for your convenience.

The following videos have been recorded from our monthly webinar and edited into sections for your convenience.
Click to jump to a section below:

Section 1

Video length 01:38

How do customers find a conveyancer when buying a house?

  • First house purchase – often first time they need a conveyancer
  • May not realise they need one until the real estate agent asks
  • Unlikely to understand what a conveyancer does or the fees
  • Unlikely to have a set of criteria to choose a conveyancer
  • May ask for recommendations from others before internet search

Section 2

Video length 00:56

How do customers find a conveyancer when selling a house?

  • Sellers have used a conveyancer before – they are likely have a set of criteria
  • If the purchase is in a similar area – they are likely to use the same conveyancer
  • Have a reasonable idea of fees – may not understand the full extent of services
  • Need a new conveyancer? May ask for recommendations before researching

Section 3

Video length 02:35

Customers may be in the middle of an emotional decision depending on their experience in purchasing a house.

Learn the level of emotion based on the customer segment and level of knowledge.

Section 4

Video length 02:39

Branding
Marketing
Promotion/Advertising

Section 5

Video length 02:15

Customer loyalty
Differentiation
Market perception
Premium pricing
Business growth

Section 6

Video length 02:45

Benefits of Integrated, Consistent Branding

  • Builds Trust and Credibility
  • Reputation Management
  • Improved Click Through Rates – more visitors to your website
  • Improved Search Engine Optimisation – come up higher in search results
  • Influence decision to inquire
  • Influence decision to purchase
  • Improved Customer Experience

Section 7

Video length 04:37

Branding channels to be considered

  • Website and landing page
  • Social media
  • Online marketing
  • Promotional marketing
  • Media

Section 8

Video length 04:02

Referrals are important when TRUST is the key decision criteria,

Section 9

Video length 13:26

Website vs Social Media

Section 10

Video length 04:32

Referrals

  • Set and exceed expectations
  • Understand what else the client is dealing with
  • Ask for referrals, online reviews

Section 11

Video length 00:55

Digital Welcome Pack from smaver

Help your clients settle into their new neighbourhood sooner with a Digital Welcome Pack 

Q&A

Video length 06:40

Webinar recordings