Customer buying process
Download the resource document to learn more about the customer buying process. Included in the document is an activity that helps you apply what you have learnt about the buying process to your business’s marketing, which will help you target your customers more effectively.
Buyer persona template
Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers. Use this template to develop your own buyer persona
Buyer personas help us all – in marketing, sales, product, and services – internalise the ideal customer we’re trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up and really anything that relates to customer acquisition and retention.
The following template will get you thinking about your target customers and get a clearer understanding of the type of people they are. This will help you engage with them in all stages of the customer buying process.