Get The Edge Program

$195 six months access

On-demand videos | Save over $5k on business expenses | Tools and resources

Held over two information-packed days, Small Business Australia released its Get The Edge Program at its inaugural conference.

Developed and delivered by industry leaders, this Program is a must for any business owner, coach, adviser, or professional serving small businesses who are looking to get the edge on their competitors.



Industry Leaders



Save time with AI and automation

Understand how AI and the new generation of digital platforms and tools will reduce the time and hassle of doing tasks in your business that you hate.

Free training and advice

Discover how suppliers and supporters of small business can help you navigate the fast-changing business landscape through free training, advice and other business value-added services.

Digital and social media essentials

Learn what digital and social media channels are best for your industry and what is essential in making them work for your business.

Save money on expenses

Find product and service offers that give over $5,000 in savings in the following areas: Digital, IT and Website, Finance and Insurance, Human Resources, Marketing and Advertising, Training and Coaching.

Save time searching

Finding the right solution for your business can result in hours of internet searching and information overload. Save time searching and learn about the right solutions, processes or information from industry experts.


  • 6 months of online access to the Program
  • Videos and presentations from over 25 business experts and coaches that provide the latest strategies and tools to help your business Get the Edge
  • Latest knowledge and strategies for attracting new customers, improving cash flow, improving IT and accessing funding
  • Learn the PROFETS framework to win with new products and when starting a new business
  • Latest economic forecasts for the major industries in Australia
  • Hear from global experts like Microsoft how AI will revolutionalise how business owners manage their businesses
  • Get a proven roadmap for researching and planning a new business, including the key steps, service providers and investments needed to start smart
  • Access over $5,000 of business expense savings from the partners of Small Business Australia.

Get The Edge Program

$195 six months access

On-demand videos | Save over $5k on business expenses | Tools and resources

Industry Leaders

Hear from the following speakers who are experts in their fields. Many work with small business owners, innovation managers and entrepreneurs. Some lead corporate teams that provide foundational services essential to small business success. Each provided practical strategies, processes and tools designed to give you the Edge on your competition.

Mark Carter

Keynote Speaker, MC & Trainer

Mark Carter

Ana Marinkovic

Executive General Manager Small Business Bank


Michael Vitale

Professorial Fellow at Faculty of Engineering and IT

University of Melbourne

Bill Lang

Bill Lang

Executive Director

Small Business Australia

Small Business Australia

Greg Nicolle

Group Manager | Sales Enablement


Michelle Bridgford

Enterprise Sales and Ecommerce Business Transformation


Damien Goodall

Chief Executive

HR Central

HR Central

Evan Williams

Director Microsoft Azure and Security Business Group A/NZ


Liz Grant

Liz Grant


What Your Customers Want

Rob Hartnett

Managing Partner

Value Selling Associates

Matt Overton

Principal Product Owner – Strategic Growth


Wendi Dawson

Director of Partnerships and Client Engagement


Brody Viney

Senior Economist


Angela Ward


3228 Digital

Hayden Brass



Tara Fry


The Social Connection

Paul Liascos

Managing Director

Spotzer Digital

Samantha Tait

CEO & Founder

Thinktank Social

Darren Pauli

Cyber Influence Senior Analyst


David Willet

Chief Information Security Officer


Amelia Roberts

Small Business Region Manager


Stephen Leeds

Head of Business Development Payments AU/NZ


Amanda Linton


Institute of Certified Bookkeepers

Sam Ralton

Director Working Capital Solutions


Matt Vitale

Co-founder and CEO


James Buzzard

Partner CTO and Technology Strategist


Alex Solo



Mark Fletcher

Head of Insights


Get The Edge Program

$195 six months access

On-demand videos | Save over $5k on business expenses | Tools and resources

The Small Business Australia Get The Edge Conference was proudly partnered and sponsored by the following:

Sponsors and Partners

Get The Edge Program

$195 six months access

On-demand videos | Save over $5k on business expenses | Tools and resources