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Jim Penman - Jim's Group

Webinar

Key ingredients to build your small business

Special guest: Jim Penman – Founder, Jim’s Group

Webinar

Key ingredients to build your small business

Special guest: Jim Penman – Founder, Jim’s Group

Wednesday 27th April at 12:00 pm Australian EST

Jim Penman - Jim's Group

Overview

Jim Penman started a part-time gardening business to get him through uni. He launched a full-time mowing business in 1982 with a $24 investment. Jim’s Mowing is now the largest franchise chain in Australia.

Jim’s Group has over 4,650 franchisees across more than 50 divisions in Australia, New Zealand, Canada and the United Kingdom, and a turnover of around $500 million.

Join Jim and host Bill Lang for an in-depth exploration of the keys to growing incredibly successful and resilient businesses, followed by a Q&A session with Jim.

Learning outcomes

Create improved focus, energy and time management skills essential for building a small business

Evaluate your current business to identify where to apply key concepts from successful franchise systems

Consider the key factors when deciding between starting from scratch, buying an existing business or buying into a franchise

Build a brand that will attract customers and keep them coming back

Identify and select employees that will contribute to business success

Webinar recording details
Title: Key ingredients to build your small business – Interview with Jim Penman
Date: Wednesday 27th April 2022
Panel: Interview with Jim Penman, hosted by Bill Lang
Overview: Jim Penman joined host Bill Lang for an in-depth exploration of the keys to growing incredibly successful and resilient businesses.

This page contains video snippets of a past webinar. Members can log in and watch back the full webinar on demand at any time.

Snippet from the webinar (section 2)
Video length 05:26

How Jim’s Group got to where it is today

“The idea was to put a system together that will be extremely attractive to franchisees. And I didn’t really think much of it. When I first started off, somebody said to me, you know, what, do you think we could achieve by this thing? And I say, Well, if it goes really well, maybe one day I could have 100 franchisees. We’re now 4640 odd, counting and rising. So it worked out rather better than I thought.”

Snippet from the webinar (section 4)
Video length 03:42

Delivering great customer service to get more customers

“Even today, I actually personally read every poor review that comes into Jim’s group, every single one. And there are 1000s and 1000s a year, every single one I read and do something about. So when I started basically, I wanted a system that will be so great for franchisees that I could demand they give great service.”

Snippet from the webinar (section 5)
Video length 06:17

The key ingredients that makes Jim’s Group service great

“We have a small fee for every lead provider. Now what that means is that they still pay for the lead, even if they don’t actually get the job, which means there’s an incentive to keep on trying to the customer and try to convert them. And we found that by doing that, we actually increased the actual conversion rate dramatically, we get 50% more actual jobs coming out of the same number of leads because the incentive is there.”