Browse Attracting & Retaining Customers

Browse Attracting & Retaining Customers

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Basic principles of branding online
Basic principles of branding onlineSuccessful online branding can have a huge impact on a business. These days it is more important than ever that your business is able to have a well-managed online presence.View
Best practices for digital display ads
Best practices for digital display adsDisplay ads are visual advertisements that can be placed on a variety of online media. Display ads come in a wide array of formats such as text, images, video, flash and more, and are great ways to market your business to your customers.View
Branding your business
Branding your businessOne of the most important assets to a business is its branding. Branding enables your customers to distinguish your business from competitors.View
Build your brand, build your business (1 of 3)
Build your brand, build your business (1 of 3)Your brand is everything – As a business, your brand is arguably your most important asset. It tells people what your business does and what your values are.View
Build your brand, build your business (2 of 3)
Build your brand, build your business (2 of 3)Displaying your brand can be more than just a sign in a shop. Branding opportunities are everywhere, and taking advantage of them will help you get your brand out there.View
Build your brand, build your business (3 of 3)
Build your brand, build your business (3 of 3)Advertising your brand is no longer restricted to the Yellow Pages or TV spots. Technology has provided cheaper and more targeted ways to get your brand noticed by customers. Sometimes you just need to think outside of the box.View
Building relationships in businessOur relationships and general demeanour in social situations make up a large part of business. Know how to cultivate professional relationships, and learn to be aware of how others might view the way you engage with them.View
Creating a sales budget (1 of 3)
Creating a sales budget (1 of 3)The sales budget is another tool that helps us to reach our sales objectives. As with a household budget, it allows businesses to ensure they have the right resources available at the right time.View
Creating a sales budget (3 of 3)
Creating a sales budget (2 of 3)In order for your sales budget to be as precise as possible, it should strive to consider not only direct expenses and costs, but any other factors which might have an impact on general sales.View
Creating a sales budget (2 of 3)
Creating a sales budget (3 of 3)The kind of expenses to include in your sales budget will vary from business to business, however the broad range of activities that could go in your sales budget is something that all sales team leaders should be aware of.View
Creating a sales processIt is important that every business has a sales process in place that has been carefully considered. An effective sales process will see a rise in your sales.View
Creating a sales script
Creating a sales scriptIt important that every sale follows a set sequence, whether it is in the form of actions or words. A sales script can help you do this, and improve sales within your business.View
Creating sales objectives and sales plans (1 of 5)
Creating sales objectives and sales plans (1 of 5)Sales are the lifeblood of every business, and a steady stream of sales is needed to make your business thrive and grow. Understand sales, as well as the importance of a focused sales team, and you will be well on the way to successful selling.View
Creating sales objectives and sales plans (2 of 5)
Creating sales objectives and sales plans (2 of 5)Like anything in business, a good sales team needs to be driven by specific goals. By making sure that your sales goals contain three key elements, you can hit your targets, keeping your team motivated and committed along the way.View
Creating sales objectives and sales plans (3 of 5)
Creating sales objectives and sales plans (3 of 5)So you’ve sorted out your sales plan, and decided on your team’s goals. Now you need to make sure you have the proper processes in place in order to implement this plan, and reach your sales objectives.View
Creating sales objectives and sales plans (4 of 5)
Creating sales objectives and sales plans (4 of 5)Sales objectives and sales plans do not exist solely to help the sales team. They also provide direction, reassurance, and information to various stakeholders in the business.View
Creating sales objectives and sales plans (5 of 5)
Creating sales objectives and sales plans (5 of 5)Having a proper sales strategy will help you to implement your sales objectives and processes. By developing a coherent action plan that is understood by all team members, your team is well on the way to sales success.View
Customer buying process
Customer buying processLooking at what people do when they make a purchase reveals some common steps in the buying process. Understanding these steps, and the process the customer goes through at each, will help you market your product more effectively.View
Customer referrals, communication and word of mouth
Customer referrals, communication and word of mouthOne of the most powerful tools you have for increasing your sales is word of mouth and customer referrals.View
Developing a marketing strategy
Developing a marketing strategyA good marketing strategy enables a business to concentrate its limited resources on attracting customers effectively. It is crucial part of ensuring the success of your business.View
Developing a promotional strategyThere are many factors to consider when developing a promotional strategy for your business, and it is easy to lose track or forget things.View
Directing a retail sales team (1 of 4)
Directing a retail sales team (1 of 4)The success of a retail sales team depends on its leadership. As a leader, you need to support all of your staff to ensure that they can perform to the best of their ability.View
Directing a retail sales team (2 of 4)
Directing a retail sales team (2 of 4)Setting goals and objectives, and ensuring they’re met, is a crucial part of effectively directing your sales team.View
Directing a retail sales team (3 of 4)
Directing a retail sales team (3 of 4)We should all strive to better ourselves through continuous learning. By identifying what skills would provide the most benefit to your sales team, you can direct their learning and improvement.View
Directing a retail sales team (4 of 4)
Directing a retail sales team (4 of 4)Identifying what area a team member needs to improve most is an important aspect of NSM. By focusing on the things that will provide your team with the greatest benefit, you’ll be able to get the most out of your coaching sessions.View
Distribution channel planningOnce you have acquired your customers and made the sale, it is crucial that you deliver your product or service as best as possible.View
Enquiry analysis tracker (EAT)This tool includes two templates – an individual enquiry sheet and a weekly summary. Use these forms to track the number enquiries your business receives and determine how many of these convert to customers.View
Evaluating and improving a retail sales performance (1 of 3)
Evaluating and improving sales performance (1 of 3)Once you have sales goals in place, it’s easy to monitor your team’s performance. Depending on how your team is progressing, there are different approaches you should take to their management.View
Evaluating and improving a retail sales performance (2 of 3)
Evaluating and improving sales performance (2 of 3)It is important to encourage and motivate your sales team with rewards and recognition. Providing constructive criticism is also crucial to ensure your team performs consistently.View
Evaluating and improving a retail sales performance (3 of 3)
Evaluating and improving sales performance (3 of 3)There are three main courses of action to making improvements in your sales team, including corrective action, adjusting the sales operations plan and tapping into the ideas of your sales team.View
Google Ads templateGoogle Ads is an online advertising service that enables advertisers to compete to display brief advertising copy to web users. Use this tool to prepare your first Google Ads campaign.View
Inbound sales processesHow do you make sales? The inbound sales process is a great way to engage with your potential customer and provide information and support that suits the customer’s needs.View
Increase sales through service delivery (1 of 3)
Increase sales through service delivery (1 of 3)Increase employee buy-in – Increasing the involvement of your employees in your business increases their commitment to it.View
Increase sales through service delivery (2 of 3)
Increase sales through service delivery (2 of 3)Involve everyone in planning – Your employees have great insight into what works and what doesn’t in your business.View
Increase sales through service delivery (3 of 3)
Increase sales through service delivery (3 of 3)Developing a service delivery process for your business will ensure quality and consistency for your customers.View
Increasing sales through advertising (1 of 3)
Increasing sales through advertising (1 of 3)Effective advertising gets customers through your door. It is important to focus your advertising efforts so that they have the maximum impact for the money you’re spending.View
Increasing sales through advertising (2 of 3)
Increasing sales through advertising (2 of 3)Word of mouth is the most powerful and valuable form of unpaid advertising. A recommendation from a friend carries a lot of weight, and doesn’t cost your business a thing.View
Increasing sales through advertising (3 of 3)
Increasing sales through advertising (3 of 3)Coming up with clever and original marketing ideas can set your business apart from others. Inspiration can strike anywhere, so always be on the lookout.View
Introduction to email marketing (1 of 3)There are huge benefits to using email as a marketing tool for your business. In order for email marketing to work, it is important to have a clear goal. The CAT method helps you to determine who, how and when you should be sending emails.View
Introduction to email marketing (2 of 3)How will you shape your email’s content to increase its success rate? There are four key steps to ensuring the optimisation of your email, including: the goal, personalisation, calls to action and post-email testing.View
Introduction to email marketing (3 of 3)The final aspect of email marketing is mobile emails. With increasing use of mobile phones in business communication, it is important to ensure your message is appropriate for this viewing platform.View
Local area marketing (1 of 2)
Local area marketing (1 of 2)There are many benefits for promoting your business locally, particularly for small businesses with a limited advertising and promotion budget.View
Local area marketing (2 of 2)
Local area marketing (2 of 2)Local marketing doesn’t just mean advertising in the local paper. There are a number of activities that you can undertake in your local area to boost sales.View
Marketing yourself
Marketing yourself in a crowded marketplaceHaving a marketing mindset is useful in many business and career situations. Regardless of whether you are a big company trying to increase market share, a new small business looking to attract customers, or an individual working towards a new job or promotion, leveraging marketing theory to stand out from the crowd is an invaluable skill.View
Measuring and calculating customer loyaltyIt’s hard enough to measure customer loyalty, and even when you manage to, how are you supposed to use this information?View
Networking and marketing with LinkedInIn a modern business setting, having an up to date LinkedIn profile is not an option – it is a necessity. It is equivalent to your digital handshake and will be the first impression you give to your potential customers and business associates.View
Optimising your social media contentOptimising social media content ensures that your message reaches the target audience effectively. By paying attention to your content, as well as the method of delivery, you’ll increase the impact for your business.View
Personal branding
Personal brandingPersonal branding is about communicating what differentiates you from others who might do the same as you, whether it what you do, the way you do it, or the reasons why you do it.View
Potential revenue calculatorA lot of determining whether your business is viable or not is simply calculating its ability to generate revenue.View
Presentation preparation templatePublic speaking and making presentations consistently ranks as one of the most common fears people have.View
Providing quality service – Steps to deliver quality serviceWe tell nearly twice as many people about our bad experiences as our good ones. That is why it is so important that businesses and individuals take steps to provide exceptional customer experience and implement service quality systems.View
Providing quality service – Why quality service?Every day we are exposed to varying degrees of service. When it is exceptionally good, we take note and recommend the business, but when it does not meet our expectations we are also likely to remember. The quality of service can make or break a business, and knowing the basics of good service is critical to success.View
Recording your customer contact history
Recording your customer contact historyIt is crucial to any business that when coming in contact with customers you record it in an appropriate, organised manner.View
Reducing sales-induced stressSales is often seen as one of the most stressful roles in a business, with the revenue generated by your activities supporting all other departments in the business.View
Retaining customers when competitors threaten (1 of 3)
Retaining customers when competitors threaten (1 of 3)Most business owners will face at least one major competitor threat during their business life. Building customer loyalty through quality service will set your business apart from your competitors, and will keep people coming through your door.View
Retaining customers when competitors threaten (2 of 3)
Retaining customers when competitors threaten (2 of 3)Your business is as only as strong as your team. When competition moves in, your staff are probably as nervous as you are – after all, they depend on the success of your business for their livelihoods. Motivating your staff is crucial in tackling any competitive threat.View
Retaining customers when competitors threaten (3 of 3)
Retaining customers when competitors threaten (3 of 3)Small businesses can connect with customers and the community in ways that are just not possible for big business.View
Sales funnel templateHow long is the sales pipeline in your business? If you are spending hours putting out proposals and promotional material that aren’t always converting to sales and income, you could benefit from using a sales funnel, and managing your pipeline more efficiently.View
Segmentation approachesIn a competitive environment, focusing in on your target customer through segmentation is a step your business needs to take.View
Social media without the hype
Social media without the hypeSocial media is something that is definitely worth considering as a business, as getting online has the potential to take your business to the next level.View
Sponsorship hidden gem
Sponsorship and marketingOne of the hidden gems of marketing is sponsorship. Sponsorship done right can deliver excellent results to your business, while also supporting your community.View
The basics of blogging (1 of 6)Importance of having a blog for your business – Blogging has evolved over the past few years, and has now become a fundamental element of any successful website.View
The basics of blogging (2 of 6)Choosing a topic and title for your blog post may sound simple, but it is actually one of the most important elements of your blog. It is what will grab your audience’s attention and draw them to your site.View
The basics of blogging (3 of 6)The body of your blog piece must be both relevant and engaging. As a blogger you want to see your audience reading your content all the way through.View
The basics of blogging (4 of 6)It is important not just to write and post your blog, but use it as a vehicle for promoting your products and services. Missing out on this step will make it very difficult to leverage the full potential of your blog piece.View
The basics of blogging (5 of 6)Now that you have some great blog posts, how do you promote them? Getting people to read your blog is just as important as writing great content.View
The basics of blogging (6 of 6)Analysis is a crucial step of any marketing strategy. Learning what works, and what doesn’t, will help you focus your efforts in the future.View
The importance of testimonials and the steps to obtaining themThe power of testimonials should never be underestimated! Providing great service to customers, and then having them attest to your abilities, demonstrates to others that you can be trusted.View
The online content creation process (1 of 5)There is a lot that goes into a high performing piece of content, but if you get it right the payoff for your business can be incredible. Great content should never be underestimated!View
The online content creation process (2 of 5)Content is a critical part of your marketing strategy, effective content is content that makes people want to read, share and come back for more.View
The online content creation process (3 of 5)Now that you have an idea of what you are going to create, the next step is to actually produce it!View
The online content creation process (4 of 5)Your content is only as good as your content delivery. Delivery makes you’ve made relevant – you can’t just create content, you also have to be sure it gets seen!View
The online content creation process (5 of 5)The final step in the online content creation process is analyse. Like all marketing and promotional activities you conduct, it is important that you review a contents effectiveness in order to get the most out of it.View
Understanding Search engine optimisation (SEO)Learning and utilising the concepts of search engine optimisation (SEO) will increase your websites presence in search engine queries, resulting in more potential sales leads.View
Why personal branding
Why personal brandingWhether it be through the clothes you wear, the conversations you have, or just about any other way you interact with others, realising the importance of personal branding is crucial to presenting yourself in the best possible way.View

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